Today's position
Rank distribution across all 207 terms, and the terms that are on the board.
What's working, what's not
The positives to protect in the redesign, and the problems the new copy needs to fix.
Positives
#1 for 8 Melbourne variations, including food factory, food plant, industrial food and food manufacturing sanitisation. HACCP cleaning ranks #2. This page is the benchmark for the rest of the site.
#1 for hotel cleaning Melbourne and #2 to #3 for hospitality cleaning and hotel cleaners.
Retail store cleaning (#2), strata cleaners (#3), school cleaning services (#3), commercial handyman (#4) and construction cleaning (#4).
Childcare centre cleaning (#11), healthcare cleaning (#12), school, hospital and medical cleaning (#13) and food manufacturing cleaning Sydney (#12) can move up fastest.
Negatives
Office cleaners, office cleaning services, warehouse cleaning and facility management are all outside the top 100. Office cleaning Melbourne sits at #63.
Facility management doesn't rank in either city, and the homepage only holds facility services Melbourne at #9.
The North Melbourne suburb page outranks the main school page, and building maintenance ranks through the handyman page.
Factory & warehouse, rubbish removal, construction labour hire and carpet cleaning all have pages, but none rank for a tracked term.
94 of 104 Sydney terms are outside the top 100.
Opportunity gaps
The Priority 1 problems, grouped by sector. Each shows the issue, its impact and the fix the new copy will deliver.
/restaurant-cleaning/#9 · #13 · #37Add commercial kitchen and deep-clean content (exhaust canopies, degreasing, food-safety compliance). Kitchen deep cleaning is unranked./retail-cleaning/#2 · #29 · #49Ranks #2 for retail store cleaning but #29 for the head term. Needs retail-cleaning-led headings and a shopping centre section./strata-cleaning/#3 · #7 · #9Strong already. Expand into apartment and residential building language that owners corporations search with./services/handyman/#4 · #5Keep the handyman focus and move building maintenance terms to their own page so each page has one clear intent./services/rubbish-removal/101+The page exists but ranks for nothing tracked. Rewrite around commercial rubbish removal./construction-labour-hire/101+Unranked in both cities. Rewrite around the roles and site needs builders search for./services/carpet-cleaning/101+Office carpet cleaning is unranked. Target commercial and office carpet cleaning, and link from the office page./services/ and root-level URL structure while the site is being rebuilt. Check that the engage.emerafs.com.au landing page (#3 for food factory sanitisation) isn't duplicating the main food manufacturing page.Every page, prioritised
The roadmap covers the full service and industry structure below. Pages marked Not tracked aren't in the current ranking report, so I'll set their target keywords during research.
/office-cleaning/Priority 1Full rewrite around commercial office intent/factory-cleaning/Priority 1Refocus on factories; warehouse terms move to a new page/medical-centre-cleaning/Priority 1Retarget "medical / healthcare cleaning" with clinical language/school-cleaning/Priority 1Become the authority page and fix cannibalisation/construction-cleaning/Priority 1Add builders clean and post-construction content/restaurant-cleaning/Priority 2Add commercial kitchen and deep-clean sections/retail-cleaning/Priority 2Lead with retail cleaning; add shopping centres/strata-cleaning/Priority 2Add apartment and residential building language/food-manufacturing-cleaning/Protect#1 for 8 terms. Light refresh only, keep the URL/hotel-cleaning/Protect#1 to #3. Light refresh only, keep the URL/train-cleaning/Not trackedSet target keywords during research/government-cleaning/Not trackedSet target keywords during research/gym-cleaning/Not trackedSet target keywords during research/building-cleaning/Not trackedSet target keywords during research/car-park-cleaning/Not trackedSet target keywords during research/airbnb-cleaning/Not trackedSet target keywords during research/venue-cleaning/Not trackedSet target keywords during research/services/facilities-maintenance/Priority 1Push from #24 to page one; link to the new pillar/services/handyman/Priority 2Keep handyman intent; hand building maintenance to its own page/services/rubbish-removal/Priority 2Rewrite around commercial rubbish removal/construction-labour-hire/Priority 2Rewrite around builder and site-manager searches/services/carpet-cleaning/Priority 2Target commercial and office carpet cleaning/services/window-cleaning/Not trackedSet target keywords during research/services/pressure-washing/Not trackedSet target keywords during research/services/strip-and-seal/Not trackedSet target keywords during research/services/graffiti-removal/Not trackedSet target keywords during research/services/plumbing-services/Not trackedSet target keywords during research/services/electrical-services/Not trackedSet target keywords during research/services/painting-services/Not trackedSet target keywords during research/services/carpentry-services/Not trackedSet target keywords during research/services/bollard-installation/Not trackedSet target keywords during research/services/kitchen-bathroom-renovations-melbourne/Not trackedSet target keywords during research/Priority 1Lead with facility services Melbourne (currently #9)New URLNew pagePillar page linking every service and industryNew URLNew pageNo page exists; unranked in both citiesNew URLNew pageEvery warehouse term is unrankedNew URLNew pageChildcare and preschool terms are unrankedNew URLNew pageEvery builders clean term is unrankedNew URLNew pageCurrently ranking through the handyman pageAn 11-point on-page process
Every page of focus goes through the same process, so each one is written to rank, to convert, and to be cited by AI search tools.
Keyword research
Primary, secondary and long-tail keywords for every page, chosen for search volume, commercial value and how winnable they are in Melbourne (and Sydney, if in scope).
Search-intent mapping
One clear search intent per page, so no two pages compete for the same term. This is what fixes the school and suburb page cannibalisation.
Competitor research
A review of the pages ranking in the top five for each target term: content depth, topics covered, proof points and the gaps Emera can own.
H1 / H2 / H3 structure
A logical heading hierarchy for every page, so Google and your developer both know exactly how each page is organised.
SEO-focused copy
Persuasive, ready-to-publish body copy that works keywords in naturally and speaks to facility, property and procurement managers.
Internal-link opportunities
A linking map between the facility management pillar, the industry pages and the service pages, with anchor text, so authority flows to the pages that matter.
FAQs
Real buyer questions for every page, answered concisely and ready for FAQ schema, to win "People also ask" results.
Local & service terminology
The words buyers actually use: HACCP, builders clean, owners corporation, infection control, plus Melbourne suburbs and service regions.
Meta title + description
A click-worthy meta title and description for every page, written to length to lift click-through from the results page.
AI / AEO considerations
Answer-first paragraphs, clear entity statements and structured summaries, so ChatGPT, Google AI Overviews and Perplexity can understand and cite Emera.
Human editing
Every page is written, edited and checked by a person, never auto-generated and published. The copy reads naturally, matches Emera's voice and is accurate about your services and compliance.
What's included
Two deliverables, written by me and delivered in priority order.
SEO Copy Roadmap
- Keyword-to-page map for every page of focus, with primary, secondary and long-tail terms
- Search intent set for each page, removing the cannibalisation
- Competitor findings from the top-ranking pages for each target term
- Page priority and recommended URL for every page
- Heading outline (H1, H2, H3) for every page
- Internal-link map with recommended anchor text
- Redirect notes for your developer
Recommended page copy
- Meta title and description written to length
- Full page copy built on the H1, H2, H3 structure
- Local and service terminology buyers actually search with
- FAQs ready for FAQ schema
- AI and answer-engine formatting throughout
- Calls to action and internal links marked in place
- Human edited, with one round of revisions
Investment, in plain numbers
One fixed fee for the roadmap and the copy. No retainer, no ad spend.
SEO Copy Roadmap & page copy
Sydney landing pages
All fees are in Australian dollars and exclude GST. The project fee is a flat $750 + GST, invoiced on acceptance. The fee covers the SEO Copy Roadmap and the recommended copy for the pages of focus listed in section 04, with one round of revisions. The Sydney phase is not included and will be quoted separately. Copy is delivered for your web team to publish. Rankings and search performance depend on factors outside Fresh Digital's control, including Google's algorithms and competitor activity, and no specific ranking position or traffic volume is guaranteed. This proposal is valid for 30 days from the date shown.
Pay the amount due on acceptance
Lock in your start date by paying the project fee securely by card. On the Stripe page, enter the amount shown. Prefer bank transfer or a formal tax invoice? Just reply to this proposal.
Will the new copy put our current rankings at risk?
No. The food manufacturing and hotel pages hold #1 rankings, so they get a light refresh only and keep their URLs. Every page that changes URL in the redesign is listed in the redirect notes, so its authority carries across.
Why not just write the copy in-house or with AI?
You can, but most of the problems in this report are structural: pages competing for the same term, pages targeting the wrong wording, and missing pages. The roadmap fixes the structure first, and every page is researched and edited by a person so it's accurate about your services and compliance.
Does this include Sydney?
No. Sydney is an optional phase. Once you confirm which industries you service there, I'll scope and quote the Sydney landing pages separately.
Do you upload the copy to the new site?
The copy is delivered formatted and ready to publish, with headings, meta data, FAQs and internal links marked, so your web team can drop it straight into the new design.
Can you guarantee a #1 ranking?
No one honestly can. What I can promise is the right page structure and properly researched copy for every page, measured against this report as the baseline.
What do you need from us to start?
A kick-off call, the redesign sitemap or wireframes if you have them, your certifications and compliance credentials, any case studies or client logos you can use, and confirmation of the Melbourne and Sydney service areas.
All tracked terms
Full term list by sector. Search: Google.com · Australia · EN. Ranking report dated 29 September 2026.
Ranking terms 75
Food manufacturing 28
Hospitality, hotels & restaurants 22
Education & childcare 26
Healthcare & aged care 24
Office & commercial property 20
Factory & warehouse 14
Retail 12
Strata & apartments 9
Construction & labour hire 22
Facilities, maintenance & handyman 30
All 207 terms, original report order 207
Ready to get started
Accept this proposal
Fill in your name and role below, then send. That email is your acceptance and goes straight to me.
